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Tuesday, September 19, 2017
What we do / SEO

Search Engine Optimization

Search Engine Optimization  Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines “the natural way”( by natural, we mean free, as opposed to pay-per-click advertising search results). In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. The majority of web traffic is driven by the major commercial search engines, so if a site cannot be found by search engines or the site’s content cannot be put into their databases, you miss out on the opportunities available to websites provided via search. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. 
SEO revolves around two major processes; on-site optimization and off-site optimization. On-site includes anything that you control on your site. Things like title tags, content, linking structure within your site are some examples. Off-site is everything else. An example of this is all the links to your site from other sites on the Internet. Between on-site and off-site optimization your site's rankings are determined. It is also known that all major search engines periodically change their algorithms, so if you want to keep at the top, you need to adapt your pages to the latest changes. This means only one thing, if you want to be at the top you need to devote permanent efforts to SEO.
Here at 7 solutions, we do what it takes regarding both factors in order to optimize your site and have it ranked as high as possible.

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